Friday, August 25, 2006

I'm sitting on my sundeck, listening to the little boys next door race their little cars over little pebbles making little rumbling noises.
oh the beauty of being small.

life has been fun lately, I have to say. I am sitting on my sundeck, becuase I have a new laptop. that is cool.

last week, a prank war was started and I'm pretty thrilled. and pretty satisfied. we suran-wrapped their cars. i mean, we really suran-wrapped their cars.
5000ft of that wonderful sticky stuff!

This is basically the dialogue:
"woooooot!"
"who's the weiner now?!"
"erm, guys, I think we should get going now."
"wooohooo!"
"at least you still have your dignity"
"are you sure this is his car?"
"yea"
"hey mr. neufeld? can you tell me you son's lisence plate number? ... thanks so much! okay, bye!"
"okay, seriously we have to leave now. they'll be done any minute!"
"i do not want my name connected to this in any way!"
"oh sweet. that looks SO GOOD!."
"lets just go around one more time, for perfection. just to be sure."
"no no, we REALLY need to go now"
"haha, they won't catch us!"
"aaaaahhhhh!!"
"yoou WEEINERRSS!!!"
"get in the car! run!"
"drive, heather, drive!"
Vrooooomm....
"i feel so SATISFIED."

and what will come of it? just you wait.

And I can also tell you that the fact that I said "suran-wrapped" instead of the technically correct "cling-wrapped" is the danger of becoming a "super-brand" where your brand name becomes synonymous with the product itself, and the public ceases to recognize your brand name as a brand; it becomes the product name. that is the danger of over-advetizing, and becomeing too huge. Examples inlcude Kleenex TM, not the correct household name we have come to adopt. Another example is Escelator. Who knew? I know that because I'm going to business school. That is also cool.

There's more, but I'm not going to tell you ;)